I used to dismiss coincidence as random noise. Now I see it as signal.
That unexpected email from a stranger who became your biggest client? The conference you almost skipped, where you met your business partner? The deal that fell through, clearing space for something better?
We call these things a coincidence. Luck. Random chance.
But what if they're not?
What if these "random" events are actually part of intricate patterns we're only beginning to understand?
Beyond Randomness
Scientists at the Global Consciousness Project have discovered something remarkable. When millions of people focus their attention on the same event, random number generators become measurably less random. The odds of this happening by chance? One in a trillion.
We are connected in ways science is only starting to comprehend.
Carl Jung called it synchronicity – meaningful coincidences that aren't causally connected but reveal deeper patterns in our experience. Not supernatural woo-woo, but a different dimension of how reality operates.
This isn't abstract philosophy. It's practical business intelligence.
The Business of Connection
I've noticed that my most significant business breakthroughs came not through careful planning, but through seemingly random connections that, in retrospect, feel almost inevitable.
The client who appeared precisely when I needed to pivot my business model.
The mentor who reached out after I'd been wrestling with a specific challenge.
The partnership opportunity that materialized after I'd been visualizing exactly that kind of collaboration.
Coincidence? Maybe. But I've seen this pattern repeat too often to dismiss it.
From Passive Luck to Active Alignment
The conventional wisdom tells us success comes from grinding harder, optimizing processes, and outworking the competition.
These things matter. But they're only part of the equation.
What if success also depends on your ability to recognize and align with the patterns already at play in your life and business?
Serendipity isn't passive luck but an active process requiring intention, attention, and action. You can cultivate it.
When you operate from this understanding, business strategy transforms.
The Flow State of Business
I've found three principles that help me align with these patterns rather than fighting against them:
1. Recognize every interaction as information
That canceled meeting? That unexpected introduction? That random article that caught your attention? All signal, not noise.
I now ask: What's the message here? What door is opening or closing?
2. Follow energy, not just logic
Logic is a powerful tool, but it's limited by what we already know. Energy – that inexplicable pull toward certain people, projects or ideas – often leads to breakthrough connections.
I've learned to notice when something energizes me versus when it drains me. This awareness has prevented countless wrong turns.
3. Create space for patterns to emerge
Constant busyness blinds us to patterns. Strategic pauses – moments of reflection and openness – allow us to see connections we'd otherwise miss.
Some of my most valuable insights have come during walks, meditation, or simply staring out the window.
The Zero Point of Magnetism
When we align with these patterns, we become what I call a "zero point" – a center of magnetic attraction rather than forceful pursuit.
Instead of chasing opportunities, you begin attracting them.
Instead of pushing for connections, you find yourself at the intersection where they naturally form.
This isn't passive waiting. It's active receptivity. Intentional openness.
It's showing up fully while remaining flexible about the form your success will take.
The Practical Path Forward
How do we apply this understanding in practical terms?
Start by questioning your assumptions about randomness. That "lucky break" that launched your career? That "chance meeting" that changed everything? Look deeper. What patterns were at work?
Next, cultivate awareness of the subtle signals around you. The recurring themes in conversations. The persistent ideas that won't leave you alone. The people who keep appearing in your orbit.
Finally, create space for alignment. Meditation, journaling, walking, or simply sitting quietly can reveal patterns invisible to your busy mind.
The most successful people I know aren't just hard workers. They're pattern recognizers. They sense the currents of opportunity and position themselves accordingly.
They understand that in business, as in life, nothing is truly random.
What patterns are you noticing? What "coincidences" keep appearing in your business? The answer might reveal your next breakthrough.